3.10.10

1.http://www.poynter.org/column.asp?id=45&aid=179168

A.Luckily, i have never really planned on becoming a full time reviewer, so this principal is not directly relevant to me. However, this article explains the future of the newsroom in a way that I had not before truly understood : "The newsroom will be in four areas: reporting, web, features and producing (copy editors, paginators, art dept.). Note that I didn't use the word "divisions." Because we will continue to integrate, a process that began about a year ago." This semester I have come to the conclusion that journalism is like brain surgery. You have to know everything, and be able to do everything, and if you are not willing to do so, then you should find an easier profession.

B. When everyone is proclaiming the death of journalism, this article finds reason to celebrate, "The economy will bounce back. Ignore the bloggers (who obviously are trying in vain to steal our readers and our advertisers), ignore the obits for Old Media, ignore the negatives and the craziness that this economy has created. The people in the Depression bounced back, and so will all of us who are going through this crisis. I cannot repeat this often enough: Variety is in profit, which means we're here to stay." This economic crisis effects everyone, journalists are not exempt from the dissipation of a steady and predictable market and should not except to be able to be relevant if they are resistant to change.

C. I am going to learn to do everything, and not just do, but to do it better than anyone else on the planet. That is the only way to remain relevant. The importance of being multi faceted is becoming more and more essential to a successful career. I feel confident in my skills as a reporter and an editor, but I still need a LOT of work in copy editing and web design. Optimism is the only choice, as the article states, "Doom-&-gloom helps no one. It may make you feel better to talk about your darkest fears, but it might make them feel worse."

2.http://www.nytimes.com/2010/03/10/business/media/10adco.html?scp=3&sq=March%2010,%202010&st=cse

How cool is it that Nytimes has an "advertising" section...it is awesome. That means that someone spicific job is to do market research on the market research of other people...totally awesome. You know you are a big deal when you are a barbie, why do they not make journalism barbie...I guess that is Lois Lane. One of the best things about this story is a phenomenal photo illustration. It really pulls you into the story, and the story in it self is interesting and insightful and brings to point many insightful perspectives.